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I went live with the new theme and my site went from "same old, same old," to "WOW!"

Now, for the price of dinner out with my boyfriend I have a site that finally does me and my brand justice! It makes me smile every time I click over to it! And because it's designed to be flexible, I can update it super-easily whenever I want.

I love my new website!!! Thank you

Graphic Design

  • Clearly conveys ideas and information
  • Emphasizes the message
  • Follows the basic principles of design
What constitutes good design?

The message must be clear. Whether a poster, brochure, logo, or Web site — the design should emphasize the message.

 The basic principles of design apply to all design disciplines — writing, graphics, art and architecture, even fashion and poetry. The principles of design are tools we use to format the elements of design (colour, shape, texture, etc.). Here are some of the essentials we try to follow.

 

Balance

Balance is based on the notion, "the whole is the sum of its parts." Using balance, design elements or the "parts" are organized to create a whole that has equilibrium.

Proportion

Similar to balance, good proportion maintains an agreeable relation of parts within the whole. It's the consideration of parts in relation to the whole.

Contrast

Contrast, created when elements are combined, provides necessary variety. Without contrast, even good design can be boring (or worse, ineffectual). While balance and proportion help to maintain cohesiveness, contrast adds interest.

Economy

Economy is the same as the "less is more" principle. On average, simplicity tends to emphasize a design's intent more powerfully than complexity.

Direction

When elements are arranged well, "movement" or the illusion of direction is created. This helps lead the viewer's eye and can emphasize the design's intent.

Emphasis

Also known as dominance, this condition exists when design elements are arranged to create a hierarchy of visual importance. For example, the cover of a book might include a title, subtitle, and the author's name.

Space

Perhaps most important to overall quality of design — as important as emphasis, but overlooked by many designers — is space. Including space (often called white space) in a design provides its other elements with all the characteristics listed above. More often than not, a design fails without space.

While the principles listed above are vital, they are not comprehensive.

Graphic Design

The message must be clear. Whether a poster, brochure, logo, or Web site — the design should emphasize the message.

 The basic principles of design apply to all design disciplines — writing, graphics, art and architecture, even fashion and poetry. The principles of design are tools we use to format the elements of design (colour, shape, texture, etc.). Here are some of the essentials we try to follow.

Read more: Graphic Design

Grays of Westminster